Archive for May 2012
WE WON! - Your Support and Kindness!
We at Sughar have won, big time! In a way where winning is defined in a much more victorious way and where winning means: Standing surrounded by the support of thousands of people who come from very diverse geographical, cultural and social backgrounds, with diverse languages, faith and traditions!
We cant thank you enough for the huge support and love that was extended to us at the slightest calls of help, we were simply overwhelmed and overjoyed by the shout-outs, emails, tweets, facebook shares, linkedin shares and every single effort you made just to make sure that Sughar Brand is able to represent in this wonderful opportunity and a gathering which holds more then 1500 people - Although we couldn't make it to that platform, but let me tell you, you have done it! you have already made it possible! Already there are thousands who have heard about Sughar and our work in tribal/rural areas of Pakistan, who have reached out to us to wish us luck, who have sent their smiles, best wishes and best thoughts to us and in fact who have asked to join in on the journey of Sughar!
I personally take this moment to thank each single one of you who voted, who asked for votes and who became the friend that Sughar always needs. We although did not make it to the final but we know in our hearts the the biggest achievement we are feeling is because we KNOW now that there are all of you around the world right there for Sughar when we need you and the assurity of that love and kindness will always become our power to grow, to step forward and to make change happen in the lives of women we are working for.
We love you all and thank you all, and once again want to tell you how fortunate we are to know YOU~
With Gratitude and Blessings,
Khalida Brohi
From a Small Village in Pakistan to San Diego in America! - Sughar for International Brand Award!
Sughar has a big goal, A goal to create a society
where women are not killed for Honor but are honored and given equal
status....To reach this goal we at Sughar have been struggling from years to
find the right track, the right strategy and that right moment to directly
connect with the tribal traditions which we were intending to change!
Eventually we realized that we weren’t changing all of the traditions as it wasn’t
the traditions that were our enemies, it was the knowledge to choose which
tradition is positive and which is negative that keeps the customs like Honor
Killing, Exchange Marriage and Child Marriages rampant.
We decided then and there to think for a way to stop criticizing,
and accusing the values of people who make more then half of Pakistan and
started on the strategy of Sughar, which was ultimately very unique! We approached
tribal leaders, Mullahs and influential men in villages declaring our
connection to their values and that we want to promote those traditions, to
start with we promoted Music and Language from various traditions in
Balochistan, later declaring that Embroidery is one o the most ancient forms of
traditions and using embroidery we can eventually promote customs which are
beautiful.
Sughar was allowed and in fact supported by the tribal
leaders to create centers in villages where women would come to
make embroidery every day, embroidery which is value added and in
each stitch has a story to tell the world! This center when thought to be
serving for promoting of embroidery was to become the HUB where we give women
education, skills, life skills, enterprise training and awareness as
well as income for each product they create!
Launching Pakistan's first ever rural women brand was
also one of those ideas, to help bring more income for the products that these
women make! To give that value and space to their skills which it needs in the
Fashion Industry of Pakistan and hence in February 2012 we Launched Sughar, the
brand that tribal and rural women in Pakistan, designed, created, launched and
own!
This Brand is now going global! Sustainable Brands
Awards have made us a part of the 27 Brands from all around the world who could
win to receive International Brand Award! This is our first and only chance to
make it happen, to finally let the world know that these are the beautiful traditions
that live in Pakistan and to give Sughar and the tribal women in Pakistan the
attention that they deserve!
We are highly in need of your VOTE, our success along
with these women's hopes depend on you and you can make this happen by going to
this link http://sbio.maker.good.is/projects/Sughar and
just clicking on VOTE at our page, believe me you are never going to regret
that click of your life.
Be with us and be our strength~
Sughar Team -
Watch Sughar Brand Launch Fashion Show Video Created by Media Voice Films in Pakistan!
Watch Sughar Brand Launch Fashion Show Video Created by Media Voice Films in Pakistan!
